Create a distinctive appearance and simple attachment method for a new category of product in the computer gaming industry.
Ideation sessions and subsequent concept iterations led to a bold, highly contoured shape, and straight forward approach to mounting the device on a standard computer chair. Solid model iterations quickly provided appearance concepts based on housing geometry that would allow assembly of all internal components.
Ultimately an aluminum housing won out over plastic because of better vibration transmission. Its’ unique appearance provided stiffness and rugged durability with an innovative installation method which was easy to understand and quick to install.